The Globalization of ExxonMobil from 1980 to Present

Since its discovery back in the year 1858 crude oil has been become one of the most sought after resources on the face of the planet. It is due to this fact that the oil industry has fallen into a rather odd category in the case of globalization and seeking out new markets, new labor and new customers. The reason being that the need for crude oil and fuel is always present therefore the product of oil in its basic sense sells itself and the companies do not have to go out and publicly advertise it in the sense that clothing lines and other commodities do. Oil companies must focus more on the matter of why an individual should buy their oil and along with other alternative fuels over their competitors even though in the end the companies†¦show more content†¦It is by doing these three crucial acts that ExxonMobil is able to globalize the image of being the â€Å"Nice Oil Company on the block† and emulating this idea that if a consumer is going to buy fuel anyways, why not from the ExxonMobil. The company ExxonMobil offers an interesting insight into the inner workings of an oil company because not more than fourteen years ago they were two separate and very successful companies both sitting at the top of the industry. In the year 1980 the two companies bolstered sales revenue that towards the top of their industry. Exxon with 103 million dollars worth of revenue was by far the most dominant beating out the closest competitor, which was Royal Dutch by over thirty million dollars. 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